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Speed-catch-ups on the phone while rushing to work, breakfast still in your bag. Almost spilling your coffee over your new dress when you’re slipping on a shoe or running on your high heels to the copy machine to meet a deadline while checking emails on your cell phone…

We have been there. While constantly thinking about what needs to be done; you almost forget to take the time to enjoy the beautiful moments of the present. 

When you’re elegantly slipping on your lingerie in the morning sun. The gentle touch of our French lace and soft silk on your bare skin. We want to guide you to just that minute of joy by spending a bit more attention on yourself. Just taking a little ‘Me-Time’.

Design your own beautiful future and make a difference by focussing on your true self - Maaike Nieuwenhuis

“How is it possible that for something so personal and intimate as lingerie you cannot design your own wardrobe and get it made to your exact size?” That was the question I asked myself when working for a tailor in menswear.

Maison Nouvelle was born out of this fascination for the art of craftsmanship. I learned a lot through studying at some of the most renown fashion academies in Antwerp and New York. I knew my way around the fashion industry. Nevertheless, I was struggling if designing for a fashion brands was my calling.

On a rainy Sunday morning I decided to take the leap of faith and started an anonymous Instagram account. When the account got more and more followers worldwide and the first orders came in I realised my dream could become reality. I gathered the most beautiful laces and silk and created a system where you could design your own lingerie and have it made to your exact sizes by appointment in our atelier.

But the more the concept, brand and product developed, I began to realize there is so much more. What I really enjoyed was listening to your unique stories. The vulnerability and uncertainty we all experience on a daily basis have become the inspiration to focus on ‘you’ in what we do. Let me guide you into taking a little ‘me-time’ every day by being more aware and caring about yourself. I believe you can all shape your future if you just focus on the beautiful you that you are, let’s start today!

With Love,