La nouvelle » Brand story » Brand story augustine amsterdam
Brand story

28

Sep

'21

Augustine Amsterdam was born out of a desire to create the perfect fitting bathing suit in a responsible way. That implies slow fashion, with a sustainable production process; based on a 100% recycled Nylon yarn made from up-cycled fisherman’s nets, and ethically made garments that last. 

 

 

 

 

 

Considering beachwear is worn directly on the skin, she focused on a positive tactile experience as much as ensuring the designs truly embrace the female body, and empower her mood - shaping a woman’s silhouette while still being super comfortable to wear all day, all night.

 

Augustine Amsterdam combines minimalistic design codes with eco-friendly fabric to create flattering and modern beachwear. We believe in responsible and slow fashion, placing quality over quantity and making an exceptional quality product offered at transparent prices for all to enjoy.

 

Stemming from a genuine desire to consciously craft gracious products that make women feel great, Maja Krstic’s swimwear naturally oozes a world of careful attention and infinite beauty, femininity meeting confidence and self-consciousness. 

THE BATHINGSUITS

 

 

All of Augustine’s pieces are made using ECONYL yarn, a 100% recycled Nylon yarn obtained from pre-and post-consumer nylon waste via a process invented by Aquafil S.p.A (Italy). Salvaged Nylon fishing nets are recycled using a one of a kind industrial approach, processed in Slovenia (Ajdovscina and Ljubljana) to create a long lasting and high quality Nylon yarn. 

 
Every year, roughly 640,000 tons of fishing gear gets lost or left in the oceans. Abandoned fishing nets, known as ‘ghost nets’, remain in the marine eco system for thousands of years, injuring the sea animals and causing harm to the environment.

This waste is collected through different initiatives and projects from all parts of the world, from the North Sea to South Asia and transformed into ECONYL® regenerated nylon. This quality is exactly the same as brand new nylon that can be recycled, recreated and remoulded again and again.

ECONYL regeneration gives new life to the waste, safeguarding the environment and allowing us to make beautiful sustainable garments. 

THE BIKINIS

Previous Next

 

Want to know more about the inspiring founder behind the brand? Read more about Maja Krstic and all other amazing things she does here.